Markup Calculator: Selling Price from Cost and Markup %
Enter your cost and the markup you add. You get the selling price, the profit and the margin that markup really gives you.
- Nothing you type is stored
- Free
- No signup
Selling price
₹700.00
- Profit
- ₹200.00
- Margin on price
- 28.57%
Markup is profit ÷ cost; margin is profit ÷ selling price.
Show working
- 500.00 × (1 + 40.00 ÷ 100) = 700.00
- 200.00 ÷ 700.00 × 100 = 28.57%
How to use
- Choose whether to find the selling price or the markup.
- Enter the cost of the item.
- Enter the markup % (or the selling price) and read the result.
Good to know
Selling price = cost × (1 + markup ÷ 100). Markup = (price − cost) ÷ cost × 100. A ₹500 item with a 40% markup sells for ₹700.
Markup and margin are not the same number. That ₹700 sale makes ₹200 profit: 40% of cost (markup) but only 28.6% of the price (margin). Many retailers and distributors in India quote markup on cost, while accounts and loans look at margin.
Work on prices before GST. Keep in mind that discounts come off the selling price, so a 40% markup followed by a 30% discount leaves a loss of 2% of cost. This is an estimate for planning, not financial advice.
Questions
How do I calculate selling price from markup?
Multiply the cost by 1 plus the markup as a decimal. Cost ₹500, markup 40%: 500 × 1.40 = ₹700.
Is 50% markup the same as 50% margin?
No. A 50% markup gives a 33.3% margin. A 50% margin needs a 100% markup.
What markup do shops use?
It varies widely: low on groceries and phones, higher on clothes, gifts and spare parts. Check your costs and what customers pay elsewhere.
Can markup be more than 100%?
Yes. Selling at three times your cost is a 200% markup (a 66.7% margin).
Does it include GST?
No. Add GST after you fix the price; the GST calculator can help.